How to open a hardware cosmetology salon? Management. How to open a beauty parlor How much does it cost to open a beauty parlor

In addition, they are convenient for private cosmetologists who want to finally be legalized.

Particularly popular are their own depilation and manicure rooms, as well as a massage room.

Those who are thinking about this format of work are interested in the question: is it difficult to open your own office and what services can be provided in it.

Your own cosmetologist's office - in three steps

Opening your own beauty parlor without pretending to provide medical services is not difficult.

Here are 3 main steps:

Step one: register as an individual entrepreneur (IP)

This requires a minimum set of documents:

• application for state registration of an individual as an individual entrepreneur;
• a copy of the Russian passport;
• receipt of payment of state duty (800 rubles).

If all documents are in order, after 3 working days you will be registered and entered into the Unified State Register of Individual Entrepreneurs.

To work in your own office, you will need to have the following documents:

• USRIP record sheet (it will be given in the tax office);
• diploma of professional retraining;
• medical book for work in a beauty salon;
• revised price list.

You make the price list yourself and sign it with your own hand. When compiling it, discard medical words: procedure, medical, medical, medical, so that you are not suspected of providing medical services without a license.

Step two: we look for a suitable room and conclude a lease or sublease agreement.

It is important here that the office is in a place prepared from the point of view of the provision of household cosmetic services. That is, it complied with all the norms of sanitation, fire safety and other requirements. The contract must clearly state who is involved in waste disposal, communicates with inspection authorities (if they still visit you, despite the moratorium), and resolves other domestic and technical issues.

It is convenient if the landlord takes care of all these concerns. Then you can concentrate, in fact, on cosmetology.

Step three: equip the office and open the reception!

This short path is nothing compared to the number of obstacles that need to be overcome when opening an office/salon/clinic with a medical license.

In this regard, many are tempted to start medical activities - without a license, under the roof of a personal services office.

We would like to immediately warn you against this: according to the law, providing medical services without a license may result in a fine, administrative and even criminal liability.

2/3 of the market is yours

Moreover, an office without a medical license provides sufficient scope for legal work. Approximately 70% of everything that modern cosmetology offers is at your disposal.

Here is an incomplete list:

• Performing hygienic cleaning of the face, neck and décolleté in various ways (atraumatic, vacuum, mechanical, ultrasonic and combined)
• Cosmetic masks for face and neck skin care using cosmetics
• Hygienic massage of the face and neck, including aesthetic, stimulating, drainage, hardware massage, SPA massage
• Cosmetic complex care for the skin of the face and neck, including: cleansing, cosmetic cleansing, deep cleansing, toning, hygienic massage, mask
• Cosmetic permanent makeup (artistic tattoo, permanent makeup), body art, earlobe piercing
• SPA body care, including hygienic, relaxing, aesthetic methods using cosmetics, natural and preformed factors.
• Performing a cosmetic massage of the body, or its individual parts.
• Aesthetic correction of the hairline of the face, neck, décolleté and body in various ways
• Eyebrow and eyelash tinting, eyebrow shaping, eyelash extensions, eyelash curling
• Hygienic manicure with and without nail polish
• Hygienic pedicure with and without nail polish
• Comprehensive foot skin care, including removal of roughness and calluses

To draw up a full range of possible services, two fundamental documents will help you:

1. Professional standard "Specialist in the provision of household cosmetic services."
2. OKPD 2 (All-Russian classifier of products by type of economic activity).

They overlap in many ways, but they also complement each other.

Yes, your own office without a medical license does not give you the right to do injections, photoepilation, work with lasers and provide other medical services.

Yes, it is these services that bring cosmetologists with medical education the main income.

But they also require at least 8-9 years of complex study.

And by the time the doctors go to get their first job, your office can grow into a large salon with a large base of regular customers.

How to get started on building a business? Learn the main options for how you can open a beauty parlor and choose the most suitable for you.

Buy a ready-made business. You can buy a salon, the work of which has already been established. The advantages of this option are the absence of the need to collect documents and obtain permits for activities, as well as the presence of an established client base. That is, you can open a beauty parlor right away, without wasting time going to various authorities, and you will already have a stable number of clients.

However, there is a risk that the purchased enterprise will turn out to be unprofitable, and then your investments will be meaningless. Therefore, in order not to make a mistake with the choice, before buying a salon, you should contact the specialists and conduct an audit. This will help ensure the legal "purity" of the enterprise.

Rent a ready-made business. This option can be beneficial for a specialist who has education and experience in the beauty industry, and who also wants to start their own business. Renting means that the tenant receives the right to use the finished cosmetology room for a fee.

It is much lower than the cost of buying a business, which is undoubtedly important for a novice entrepreneur. However, you will have to pay it monthly.

Start a business from scratch. How to open a beauty salon? To do this, the entrepreneur will have to study “from and to” all the rules and regulations on the basis of which the beauty salon operates, independently develop a list of services and pricing policies, come up with an original design for the premises, purchase equipment and necessary cosmetics.

The advantage of this option is the ability to create a truly unique institution, not like all the others. After all, starting a business from scratch makes it possible to choose the most appropriate name, location, staff, and much more.

Women always want to attract attention, be beautiful and well-groomed. Therefore, many businessmen seek to open a beauty parlor: they understand that their potential clients will spare no expense for good procedures.

Beauty salons are rightfully considered a promising niche for creating a profitable enterprise. But work in this area has its own characteristics, and for a business to be successful, you need to take into account several important points.

Business registration

To start your own business, you need to register an individual entrepreneur or LLC.

Every businessman faces the question: what form of registration will be more profitable in his situation? The solution to this problem depends on several factors, the main of which are the field of activity, the territorial location of the enterprise and the need to hire workers.

This year, serious changes in the legislation regarding individual entrepreneurs and LLCs are not expected. Therefore, we can assume that their ratio in the market will not change significantly.

An entrepreneur who is about to open should understand the main differences between an LLC and an individual entrepreneur:

A responsibility. Registration in the form of a limited liability company provides more opportunities, since an individual entrepreneur can only engage in a limited number of activities. At the same time, LLC provides for greater responsibility to the state, increased attention from the tax inspectorate and higher fines. It is also believed that the founder of an LLC, unlike an individual entrepreneur, is not liable for the obligations of the company with all his property. In fact, it all depends on the activities of a particular enterprise. The founder of the LLC can also bear personal responsibility for the debts of the company, at the same time, the responsibility of the individual entrepreneur is not unlimited.

taxes. In terms of taxes, it is somewhat more profitable to open in the form of an individual entrepreneur. This is due to the fact that an individual entrepreneur has the right to a preferential tax regime, which is also called "tax holidays". Also, an LLC cannot apply the patent taxation system, there are restrictions on UTII and USN.

Insurance premiums. If you start a business while registered as an individual entrepreneur, you will have to pay insurance premiums not only for your employees, but also for yourself. Moreover, this will have to be done constantly, regardless of whether the business is profitable, and in general, whether the enterprise is functioning.

Accounting. Accounting for an LLC is much more complicated. For its correct conduct, a special employee is almost always hired, and in large companies they even create departments. Therefore, from the point of view of accounting, IP is somewhat more profitable.

You can read more about how to choose a taxation system in the current article "".

What do you need

It may not be possible for novice businessmen to make a full-fledged beauty salon, since this requires a large start-up capital. In this case, you can start by creating a cosmetology room. This will require less funds, and the entrepreneur will be able to work in his institution.

It is located, as it were, between an elite salon with a large list of services and an ordinary hairdresser. As a rule, health and rejuvenation procedures are carried out in it. Therefore, to open a cosmetology room, one business registration will not be enough, a license is required. Cosmetology is a field of activity that is prohibited to engage in without a license.

You need to be well versed in the intricacies of this area. One way or another, it is worth starting with a business plan that will help to foresee all possible risks. It will reflect the concept of the business, its features, estimated costs, etc.

On the way to opening, you need to do the following:

Step #1. We develop a business plan.

The basis of a business plan is the central task of any enterprise - making a profit. To organize a cosmetology room that will bring a lot of income in the future, you need to consider everything: hire professional staff, choose a convenient location, properly decorate the room, develop a strategy for attracting and retaining customers, and much more.

Step #2. Assessing the market situation

How to make a business that would be in demand? It will be a plus if you provide a wide range of various services. To increase the profitability of the establishment will help the location near the hairdresser or fitness room.

Step #3. Analyzing the customer base

To properly position your beauty salon, you need to analyze the potential clientele. Who lives in the area where you are going to make it? What are their needs and income levels? Everything depends on it: starting from the list of services and ending with the pricing policy. So, if the institution is located in a residential area, the emphasis will be on the availability of services, and not on their quality.

Step number 4. We determine the competitiveness of the future business.

Here you need to pay attention to the work of other salons with which you will have to compete, and also think about how yours will compare favorably with them.

Step number 5. Determine the level of the future cabinet

When opening a hall, you need to pay special attention to compiling a list of services. They must meet the requirements of potential customers and fit the characteristics of the area. As a rule, beauty salons provide two types of services: image and cosmetology. The first includes the work of a hairdresser, stylist and makeup artist, the second - everything related to improving the condition of the face and body.

It is at this stage that you need to think about whether you need a license. Cosmetology involves procedures, many of which can be classified as medical. To find out if you need a license to open a center, contact the Licensing Bureau specialists.

Step number 6. We select the premises and plan the design.

The requirements imposed by the sanitary and epidemiological station and the fire inspection are quite high. To make a cosmetology room, you will have to seriously work on the premises: install sewerage and heating, make lighting that meets the standards, etc. There is a norm regarding the size: at least 15 m 2 (4.5 m 2 for the workplace of each specialist). Supervisory authorities will not allow organizing an institution on a smaller area, since there is not enough space for the full provision of services.

The premises are the basis, the correct choice of which largely determines success. It is better to make it in the city center or in a residential area, where it is convenient to get to and where there is a parking place. Often, such establishments are opened on the first floors of residential buildings, as this provides a client base in the form of residents of the nearby area. A good option is to rent a room in a beauty salon or hairdresser, whose services will complement the procedures. Such cooperation will be beneficial for both a novice businessman and a landlord.

Design also needs to be thought out to the smallest detail. First of all, you need to study the requirements of the SES and the fire inspection for the decoration of such establishments. In general, the design can be very diverse. However, light colors are most often used as the basis, creating a pleasant atmosphere.

Step number 7. We select office equipment.

The list of necessary equipment depends on what procedures the masters of the cosmetology room will carry out. However, in any case, you will need a basic set of furniture:

• couch;
• armchair;
• cabinets and shelving;
• table;
• stationary and mobile cabinets;
• shelves.

You will need different equipment for the procedures. The list of necessary tools and equipment can be quite large: each service will need something different.

Buying professional equipment is a serious expense item. However, it is impossible to save on it, since the level of services provided depends on the quality of the tools.

In the question of how to make a cosmetology room, providing the establishment with special tools and consumables (towels, napkins, syringes, etc.) plays an important role. For the procedures, you will need professional cosmetics, which are sold only to specialists. It is important to choose suppliers who will provide the cosmetology room with quality products. When buying, always check for quality certificates.

Step number 7. Choose a program to manage the salon.

Today, there are many opportunities to automate and thus improve work. Oddly enough, in the age of technological breakthrough, very few cosmetologists use these features, while having an easy-to-use program, you can automatically perform most of the administrative functions:

• register clients for procedures in an online format (even at night, when your administrator, for obvious reasons, cannot receive a call)
• connect IP-telephony and SMS-mailings and alerts
• keep track of clients' bonus accounts, set up automatic invitations and thus increase the return of clients
• generate financial statements in a few clicks
• keep records of consumables and disinfectants

Step number 8. Obtaining a license

According to Government Decree No. 291 of April 16, 2012, salon services related to cosmetology are equated to medical ones and require mandatory licensing. Opening without a license can lead to administrative or even criminal liability.

Today, many Russians are trying to take care of their appearance, look neat, beautiful and as young as possible. Moreover, this desire is inherent in both women and men. You will no longer surprise anyone with neat hairstyles, men's manicures or hyaluronic acid injections: people visit beauty salons even in small depressive towns, spending money on personal care. Accordingly, the beauty industry brings serious profits with the right approach. In this article, we will analyzewhat is needed for this and how much income it will bring.

Business registration

There are three options for opening your own office. Let's consider them in detail:

1. Buy a ready-made business. This is the simplest solution, but also the most expensive. It should be understood that no one will sell a successfully operating enterprise, therefore, offices with a small number of visitors, a damaged reputation, or in the case when the owner decides to switch to something new, are put up for sale.
2. Rent an office. Often, the owners of an established business dream of moving into another niche, but at the same time they do not want to sell it. In this case, renting may be the solution. You become a kind of CEO, gaining the rights to manage the company, and conduct business activities by paying rent to the owner.
3. Registration and licensing of a cosmetology office from scratch. Everything is simple here: you need to register with the tax authorities, find a room, purchase equipment and furniture, obtain licenses and get to work.

Beauty parlor may require licensing

In this article, we will consider the latter option, since it is the most common one. When registering, you need to choose a form of business: it can be either an individual entrepreneur or an LLC. If you work independently, that is, you do not plan to attract a partner, then the easiest way is to register as an individual entrepreneur. To do this, you just need to contact the tax office with a passport and TIN. There you will write an application, pay a fee of 800 rubles, and in 5 working days you will receive the documents.

With an LLC, everything is a little more complicated: to open it, you need to collect a package of documents, create an enterprise charter, go through the registration procedure, etc. The process itself is more labor-intensive, and the procedure for filing tax reports is difficult compared to an individual entrepreneur, but an LLC allows you to share shares, if you start working with partners, and also reduces the risk in case of bankruptcy.

Attention:An LLC risks only its authorized capital, which can be equal to 10,000 rubles, while an individual entrepreneur risks its property. In the event of bankruptcy, the sanctions against individual entrepreneurs will be more serious.

Do I need a license to open an office? There is no single answer here. It all depends on what kind of services you plan to provide. If there are no medical services in their list, then you can do without a license. If they are planned, then you will have to go through the procedure and receive it, otherwise you will not only be fined, but also closed. We will not consider obtaining a license, since this is a topic for a separate article. We will only say that in order to obtain it, you will need an appropriate diploma (or the manager must have a diploma). You will also need certificates of conformity for the equipment that will be used in the process, permission to open from the fire inspection and SES, an agreement for disinfection and maintenance of equipment.

It is noteworthy that recently it is possible to open a cosmetology office on a franchise basis. It's essentially a form of rental - you pay a lump sum to start, then pay royalties and operate under the brand name of a franchise. This is a good option if you do not want to deal with all these documents, marketing, selection of services, but just want to work. To obtain a franchise, you will have to invest even less than if you open it yourself, since many companies rent equipment to their partners.

Room selection

To you will need a room. Its area directly depends on what kind of equipment you plan to place and how many people will work in it. The minimum area is 20 m2, the recommended area is 40–50 m2, the maximum is practically unlimited. On this area you will need to place a bathroom, a room for staff, a reception room with a dressing room and the equipment itself.

The office does not need large rooms

Where is the best place to open such an institution? It is impossible to say for sure. First of all, study the offices and beauty salons available in your city - it does not make much sense to open nearby. Then study the availability of premises and the cost of rent. If the difference between the sleeping area and the center is not very big, then it is better to open somewhere on the first line. If everything in the center is already occupied, then it is quite realistic to launch your office in a residential area, serving local residents.

What are the requirements for such a room? It should not be on the ground floor, have a heating and ventilation system, connected water and sewerage, as well as an adequate level of lighting. It is not recommended to rent rooms in the basement or on the upper floors - firefighters and SES may not approve such decisions. Therefore, before concluding a long-term rental agreement, consult with the relevant authorities regarding their requirements.

Necessary equipment

To choose you need to think over the list of services that you will provide. In any case, you will need a minimum set, which includes:

1. Couches for the patient.
2. Pair of armchairs for the master and clients.
3. Shelving and cabinets for displaying cosmetics, tools and other necessary things.
4. A table and several nightstands.
5. Operator's desk, money storage box and cash register.

You will also need various items: steam baths, sterilizers, makeup and manicure devices, massage tables, cosmetics, etc. It is almost impossible to list everything, because you must clearly understand what exactly you plan to do in the office and what services you provide.

Attention:so that you do not have problems with inspection bodies and the sanitary and epidemiological station, order goods only from trusted brands. Be sure to take certificates of conformity from the seller, without them you simply will not be given a license.

What is included in the list of services of a standard institution? Anything that is popular and that you are entitled to. Clients constantly come for manicures and pedicures, for facial cleansing and peeling, for massages (relaxing, anti-cellulite and therapeutic). Cosmetic procedures are also popular: skin tightening and wrinkle smoothing with hyaluron injections, removal of scars and scars, laser tattoo removal, electric and laser hair removal, lymphatic drainage, cryodestruction, mesotherapy, etc. Do not forget about ordinary hairstyles and makeup - this can bring a stable and high profit, provided that the local population is served for various holidays such as graduation, New Year, etc.

The more services you provide, the more profit

Opening and first steps

You will have to start preparing for the opening a couple of months before this bright day. Firstly, the premises will have to be fully renovated, taking into account the requirements of the SES and firefighters. You can develop beauty parlor design on your own or turn to professionals who will do the author's work. Beautiful design and high-quality repair is a guarantee that you will have customers.

First of all, start advertising in local media and newspapers, then create groups on social networks, add information in city portals and forums. Keep in touch with users, answer their questions, be sure to review complaints and correct them. A good option is to create your own business card website with a description of services and contact information. Think over a discount policy for regular customers, develop a system of discounts and incentives. Remember that you need to get into a fairly competitive business, so don't get greedy. Treat your customers as if they were your friends or family, and in this case, you are guaranteed success.

Enterprise Profitability

Now let's look at a briefTo do this, we will give as an example a real-life salon with an area of ​​45m2, which operates in a small town with 300 thousand people. The upfront costs will be:

1. Registration, obtaining a license and other documentary expenses - 30 thousand rubles.
2. Purchase of equipment for basic cosmetic procedures - 200,000 rubles.
3. Repair in the room - 150,000 rubles.
4. Purchase of cosmetics, underwear and various accessories - 150,000 rubles.
5. Marketing program and other expenses - 100,000 rubles.

The office can be organized in an ordinary apartment

Marketing includes the production of signs, outdoor and print advertising, as well as ordering advertising on the Internet. That is, for initial expenses you will need approximately 650 thousand rubles. The following are fixed costs:

1. Payment of wages to 2 employees - 50 thousand rubles per month.
2. Rent and utilities - 40,000 rubles per month.
3. Taxes and other expenses - 10,000 rubles per month.

That is, every month you will have to give another approximately 100 thousand rubles. Next, we turn to the calculation of profitability. About 10-12 people visit a standard salon per day, the average check is 700 rubles. 700x10 = 7,000 rubles a day brings a salon, 7000 * 26 = 182 thousand is a profit per month, that is, a net income of about 80 thousand per month. The investments made will fully pay off in 8-10 months, although in fact it is usually 10-12 months, because you are unlikely to receive a constant stream of customers from the first day.

Attention:The above calculations are approximate and do not take into account the realities of your business. But in general, practice shows that the office, with the right approach, really pays off in a year and begins to bring a stable profit.

conclusions

Above, we calculated the approximate profitability and examined the key stages of opening a mini-beauty salon. But here everything is purely individual and it is impossible to plan with high accuracy how much expenses and how much income you will have. For example, if you are a good massage therapist, then one room with two tables is enough for you, and you will have such a flow of clients that you will have to work from 7 am to 10 pm. Or if you provide a service that has no analogues in the city, then many residents of the village will also probably reach out to you to try the new product and improve their appearance. Here are some tips on how to increase the income of the enterprise:

1. Choose equipment for a beauty parlor from trusted manufacturers. If you do not have enough money, then you can buy used goods, which will save your budget by 20-40%.
2. The more services you provide, the more clients you will have. Combine related services with each other: haircut and make-up, manicure and pedicure, rejuvenation and tightening.
3. Treasure every customer and try to make friends with them. Practice shows that people do not go to the salon, but to the master, so the better you work, the more clients you have.
4. Competent marketing is the basis of business. Don't skimp, don't skimp on it. Interesting offers are a reason to remind old customers about yourself and attract new visitors.

how to open a beauty parlor

Your own beauty salon: how to save money? Useful information

In this article, we tried to collect the latest and previously unseen information about the tricks of doing business in a "beautiful" business.

What does a beauty salon grow from?

The most reasonable thing, market players advise, is to gradually increase the number of services provided. Therefore, many start with a hairdresser's room for 3 chairs and a room for the provision of services such as manicure and pedicure. Then a beautician's office is added. Naturally, space should always be taken with a margin - for development in the future or, at worst, for subtenants according to your profile. Subsequently, you can add a beautician's office. Everything needs to be done gradually, as experience is gained and the circle of regular customers expands.

Where to look for a place for a beauty salon?

Don't make two fatal mistakes! This is bought (still) by some newcomers - renting a room in the basement for a beauty salon is unacceptable, as it is prohibited by law. Everyone who keeps himself in basements either has a fabulous administrative resource or pays a monthly salary to checking officials! And second: the room must have a separate entrance.

The most common and successful location of a beauty salon is an apartment on the ground floor, transferred to a non-residential fund. The arrangement of such an apartment "turnkey" on average costs 2 - 3 million rubles.

Is it possible to buy a ready-made beauty salon?

Yes, it's more than real. Now (due to the crisis) you can buy a ready-made beauty salon for one million rubles.

However, before you spend your money, take a closer look at what you are buying - will you soon become the next seller of notorious illiquid assets?

What can you save on opening the elephant of beauty?

The first, as always, helps partnership. If you become a "vassal" of some major brand (for example, Wella), then they will provide you with:

preferential leasing of all necessary equipment;

will give valuable gifts to each act of purchase;

free advanced training for staff;

will give their logo as a sign;

The logo will also decorate branded towels, which will be provided to you free of charge.

This luxury has only one drawback - some contracts exclude the possibility of using "jars" of other companies.

However, from experience, this hard and fast rule is violated so often that big brands have already relaxed their policies in this regard.

Saving time and effort is also an important success factor.

You can save time and effort by contacting a consulting firm (its services will cost you between $100 and $150). They give very sensible advice, which is extremely useful for absolute beginners. However, they sin by the fact that they immediately begin to "PR" their equipment suppliers. If you immediately make it clear to the consulting firm that you intend to search for the optimal equipment for you yourself, then they will calm down and begin to give you more practical advice. Do not be afraid to ask and insist on your own!

Salon business: How to involve the state in savings?

First, organize social events, for which you will receive bonuses from the state. But before doing this, you need to declare yourself. And so - in the second.

So, you must include your company in the register of small businesses. This will allow you to receive free information services, bookkeeping assistance, rental benefits, credit benefits and other subsidies.

For this, the following list of documents is being prepared:

application for entry into the Register, signed by the general director

Originals for verification:

constituent documents (Charter, memorandum of association, amendments thereto)

OGRN certificate

TIN certificate

certificate of registration of changes and additions to the constituent documents

Uncertified copies:

certificate of registration in the Unified State Register of Legal Entities

certificate of registration of changes in constituent documents

certificate of the average number of employees, certified by the signature of the general director, chief accountant and seal

Statement of no intention to conduct activities that do not comply with the law, signed by the CEO and sealed

power of attorney for a representative - in two copies signed by the general director and stamped

(data for Moscow)

Beauty salon: We continue to save

If you are going to rent the premises, then a direct lease agreement for a period of at least 5 years is best. Although the best thing, we repeat, is to buy out an apartment and transfer it to a non-residential fund.

How to increase the profitability of a beauty salon

I'll tell you one little secret: the success of your business largely depends on which administrator you choose. The best administrator of a beauty salon is a person with experience in sales. And by no means what it seems to many, judging by experience. It is especially important whether the administrator knows how to conduct telephone conversations. They need to be worked out, as in all other industries - until they are memorized. Often, customers will call the salon, who have switched through advertising that you gave in glossy magazines of a “district scale”. No “Now I’ll go and ask the master what mordansange is ... Oh, and the master cuts ...”. The administrator of a beauty salon is not a doll on a teapot. And advertising in the media (and even a price list in a folder!) Is not a textbook on mathematical analysis. If you speak in a language incomprehensible to the consumer, then your administrator should at least be able to explain all the Masonic paraphernalia that you cherish so much.

How to prevent employee turnover in the salon business?

Unfortunately, there is only one really effective way here - this is to shift the focus from "stars with golden hands" to "smart cars". When robots, not people, start working hard for you, you will be pleasantly surprised that the devices do not carry business cards with personal phones in the pockets of their dressing gowns, do not accept clients at home, do not put you in front of the fact that they are moving to work in another salon and do not go on maternity leave.

It is known that ignorance of the law is no excuse. And knowledge of the law, on the contrary, allows you to make good money. So: any mention of your favorite company - a sign, a pillar, conversations in the media - must be registered and paid for as advertising. If you hang out the slogan before the opening: “Soon! Salon "Lydia"! All kinds of services!”, then officials will come to you and want all kinds of services. From their point of view, it will be an advertisement, not a note on the refrigerator.

However, this can also be turned to your advantage. The same law says - if you simply give information about the services provided, but do not mention: A. The name of your salon, B. Trademark, then this is no longer an advertisement. Such an ad is called a showcase. And the showcase is not paid. So hang the most detailed and beautifully designed advertisement (sorry, I wanted to say - a showcase) in your window and pay nothing.

I want to warn those who like to post ads on poles. Do you know that they are torn down by the relevant officials, and then they start calling you at the indicated numbers with an invitation to visit the administration? So no one has come up with anything better than a beautiful showcase.

This is how you can save money and even increase the income of your beauty salon. For additional information (on SES requirements, profit figures and management basics), please refer to other articles about the beauty salon on our website, which describe in detail additional, no less important nuances of this business.

Nazarenko Elena

(c) www.openbusiness.ru

29.07.2017 13:20

Responsibilities of a Beautician.

There is a specialization in the field of cosmetology.

The beauty! How to open a beauty parlor?

There is a profession of a cosmetologist-esthetician, the duties of such a specialist include carrying out procedures that are aimed at caring for the skin of the face and body. An important feature - the specialist works only with healthy skin.

These are procedures that are not associated with a violation of the integrity of the skin. Masks, massages, body wraps, various types of hair removal, eyebrow shaping, eyebrow and eyelash coloring, cosmetic skin cleansing, hardware procedures, makeup application, anti-cellulite programs, SPA complexes and other services. All these procedures are in demand by women, so salons need specialists. These types of services do not require compulsory medical education. Cosmetologists-estheticians work in beauty parlors, beauty salons, SPA centers. How to become a cosmetologist-esthetician? You need to take training courses, pass exams and get a certificate that gives you the right to work in your profession.

Responsibilities of a Beautician

A dermatologist-cosmetologist or cosmetologist is a specialist who treats the skin of the face and body, that is, works with skin diseases and aesthetic problems. The main task is to understand the causes of skin problems and offer solutions, choose the appropriate procedures.

What can be included in the duties of a cosmetologist? For example, removal of age spots, moles, spider veins, acne treatment, removal of scars and scars. Appointment of procedures for getting rid of stretch marks on the skin, cellulite, removal of signs of premature aging (edema, wrinkles, circles under the eyes), medical pedicure. Anti-aging procedures associated with a violation of the integrity of the skin, various injections, deep peels are also included in the duties of a cosmetologist. To provide services of this level, it is necessary to have a medical education. Cosmetologists work in medical clinics, beauty centers, salons.

Beautician assistant - how to start a successful career

How to become a beautician? In order to start gaining experience in the profession, a good option is to get a job as a "beautician's assistant". Duties usually include preparing an office for receiving clients, filling out documentation, performing simple, non-injection procedures, assisting in procedures, and working with cosmetology devices. Some companies provide training at the expense of the organization, which will also be very useful for career growth.

To get a job, you need an appropriate education, documented, a medical book and a desire to learn a specialty.

How to become a cosmetologist without honey. education, and can it be done?

Of course, having a medical education is a huge advantage for mastering the profession, it will be easier to study, and there will be more opportunities. However, if there is no such education, this does not mean that working as a cosmetologist is not for you, but you need to understand that not all areas in cosmetology will be available to you. Without a medical education, you can master the profession of a cosmetologist-aesthetician, but you cannot work as a cosmetologist. You also need to be prepared for the fact that not all salons and beauty centers will want to hire a specialist without a medical education. How to become a cosmetologist without honey. education? For those who do not have a medical education, but have a great desire to realize themselves in the profession of a cosmetologist, there are special courses that include the basics of anatomy, physiology, dermatology, trichology and other sciences, knowledge of which is necessary for mastering the profession.

When choosing an educational institution, it is important to check whether the educational institution has a license, pay attention to the teaching staff. Teachers must necessarily have extensive practical experience, and not only theoretical knowledge, but also be oriented in modern trends and trends in cosmetology. Equally important is the technical equipment of the educational institution, there should be all modern cosmetology devices, preparations, consumables. The necessary information can be obtained from the feedback of those who have been trained, as well as on professional forums.

Cosmetologist education

What does it take to become a beautician? Now, in order to get an education to work in cosmetology, you need to unlearn at the department of pediatrics or general medicine, then get a postgraduate education in residency or internship in the specialty "Dermatovenereology", and then take another course of professional retraining in the specialty "Cosmetology".

In a medical school or college, there is a specialty "Nursing in Cosmetology", which trains nurses for the vacation of cosmetic procedures. Such a specialist can perform massages, peels, cleansing, physiotherapy and body wraps.

What does a beautician need to know?

To successfully work in the field of beauty, a cosmetologist must have a certain set of knowledge and skills:

• Fundamentals of anatomy and physiology, the structure of the skin and its properties.
• The device of cosmetology equipment, the rules for its operation, storage.
• Types of professional cosmetics, drugs, consumption rates and purpose.
• Rules of hygiene and sanitation. Ways to provide first aid.
• Rules for working in the service sector. Current trends in the field of cosmetology both in Russia and abroad.

A good cosmetologist is a good clinician who can make a correct diagnosis, direct the patient to take the necessary tests to identify the causes of skin problems.

AESTHETIC COSMETOLOGY
CLEANING
The name of the program	Duration	Price
Ultrasonic cleaning + mask according to skin type	1 hour	800 rub
Mechanical cleaning (manual) + mask according to skin type	1 hour	1100 rub
Comprehensive cleaning (ultrasound + mechanical cleaning + mask according to skin type)	1 hour	1300 rub
Mechanical cleaning of the back + mask according to skin type	1 hour	1450 rub
PEELINGS
Superficial peeling (all season)	40 min	1000 rub
Median peeling (selected individually)	40 min	1500 rub
Jessner peeling (2 layers. 400 rubles each next layer)	40 min	1500 rub
Peeling TCA 20%	40 min	1700 rub
CARE PROCEDURES
Anti-Akne program (cleansing, toning, gel, acne therapy, anti-inflammatory mask, finish cream with SPF)	60 min	1000-1200 rub
Anti-Age program (cleansing, toning, light scrub, facial massage, alginate mask finish cream with SPF)	60 min	1650 rub
"Shining Eyes" program (cleansing, toning, moisturizing serum injection using an ultrasound machine, mask, cream)	60 min	1000 rub
Radiant skin program (cleansing, toning, peeling, non-injection mesotherapy, peeling, brightening whitening mask, cream)	60 min	1200 rub
Complex "Instant rejuvenation" (peeling, hardware lifting of facial muscles with hyaluronic acid + mask)	50 min	1200 rub.
Program "Antikuperoz" (cleansing, toning, light peeling, introduction of a vasoconstrictor concentrate using galvanization, cooling mask, cream)	60 min	1200-2000 rub
Program "Intensive moisturizing" (cleansing. Toning. Peeling, the introduction of preparations with hyaluronic acid through galvanization, moisturizing mask, cream)	60 min	1200 rub
Microneedling (first procedure: your personal mesoscooter is included in the price)	60 min	2500 rub
Microneedling (second and subsequent treatments)	60 min	1500 rub
Author's face lifting-massage with face-building elements (by oil)	40 min	800 rub
Disincrustation	20 minutes	250 rub
Darsonval	15 minutes	150 rub
Ultraphonophoresis	15 minutes	200 rub
Alginate mask	20 minutes	400 rub
Additional face mask	20 minutes	from 200 rub
Eyebrow coloring	1 procedure	150 rub
Eyelash dyeing	1 procedure	150 rub
Eyebrow shaping	1 procedure	150 rub
Eyebrow coloring with henna Brow Henna	1 procedure 40 min	400 rub
Removal of extended eyelashes + eyelid care	5 minutes.	450 rub.
Treatment of eyebrows and eyelashes (treatment program is selected individually	60 min.	1000 rub.
HAND CARE
Glycolic peeling 5%, mask + professional thermal gloves "JESSIKA" + cream (the procedure can be performed during face or body care)	30 minutes	500 rub
Paraffin therapy (the procedure can be performed during facial or body care)	20 minutes	200 rub
HARDWARE TECHNIQUES (on the face)
Biomechanical stimulation (face, neck, decollete) + alginate mask	60 min	1200 rub
Hydromechano-peeling (cleansing, toning, hydro-peeling, cream-mask, finish-cream with SPF)	60 min	1100 rub
Diamond polishing (cleansing, polishing, mask, toning, finish-cream-with SPF)	60 min	800 rub
LED therapy (included in care)	20 minutes.	300 rub.
Cosmetologist consultation free of charge

Cosmetology services: Beauty and health center "Goddess"

You can’t forbid looking beautiful: this credo should accompany each of us. And whatever the prices for cosmetic services in your city, you still need to take care of yourself. Fortunately, there are Beauty and Health Centers that know the measure and are able to combine a pleasant atmosphere, decent service and reasonable prices.

The complex of services of the beauty and health center "Goddess"

The main emphasis in the price list is on the services of a cosmetology parlor: skin care for the face, hands, body, multifaceted and complex. Here is a list of the basics from the basics:
Aesthetic cosmetology - eyebrow line correction, facial cleansing and other daily procedures;
Injection cosmetology - only in this Beauty and Health Center the price for cosmetology services of a similar plan does not scare away customers;
Relaxing and healing massage of the whole body, individual zones;
Comprehensive SPA programs for all age groups;
Manicure, pedicure and nail service;

The list of cosmetologist services also includes waxing, sugaring, as well as the sale of products and tools for caring for the body, face, and nails.

Modern techniques

Clients of the Beauty and Health Center "Goddess" get pleasant emotions and tangible results from a visit to a beautician. However, the cost of cosmetic services here is an order of magnitude lower than in other establishments. The secret lies not at all in saving on funds, and certainly not in the negligent work of specialists. It's just that the salon team practices modern approaches in cosmetology, which require less time for the implementation of procedures. Prices for cosmetologist services are fixed, but there are discounts for regular customers.

The task of the specialist who works with you is to choose an individual approach to the client, taking into account the specifics of the skin, figure, and health status. Therefore, the cost of cosmetic services may vary. You always need to focus on the end result: feel younger, better, let the body absorb beauty and glow from the inside.

Body care and body shaping

The price for the services of a cosmetologist necessarily includes body shaping programs. Compiled by knowledgeable professionals, based on a balanced diet, care and exercise, they allow you to achieve visible results in a clearly defined time frame. Prices for cosmetic services can also be flexible, in any case, the client is always informed about how much to pay.

Popular body shaping techniques include:
Mud baths and body wraps;
Anti-cellulite massage and other massage services of a beauty parlor;
Phytotherapy based on herbal mixtures;
Exclusive - bamboo Brazilian massage, etc.

The result is not only weight loss, but tightened, radiant skin.

How to open a beauty parlor from scratch

The desired result is visible after a couple of courses, the price for cosmetology services always remains stable.

Offers for all clients

What is especially pleasant, the Goddess Beauty and Health Center focuses its service on the whole family. So, the cost of cosmetic services for men is no higher and even more democratic in many ways with us. Even the little ones have the right to take care of themselves: pedicures and manicures for children are included in the price list.

You can find out prices for cosmetologist services for the whole family in advance by calling the phone numbers indicated on the website. By the way, in the West, up to 85% of families use the services of a "family" specialist. What is characteristic, the cost of services of a cosmetologist for mass services is noticeably lower.

Attention to every visitor

I would like to note how important it is to maintain an individual approach to visitors, even if they order the service for the first or thirtieth time. This is the opinion of the team of the Beauty and Health Center "Goddess". The list of beautician services is standard, at the same time, each client has the right to express wishes and preferences, and they will be taken into account.

Spending only a few days or weeks on yourself in a professional salon, you do not know your body in the best way. And let the price of cosmetologist services also pleasantly surprise you. Love yourself and take care of your health.

Home » Blog » How to attract clients to a beautician?

How to attract clients to a beautician?

And other masters of beauty: manicure, make-up, massage…

In a small business, the ways to get customers are different from those that large companies talk about. Here the budget is limited, so cosmetologists, makeup artists and other masters need budgetary customer acquisition methods.

In addition, novice cosmetologists often do not know where to start? Where to look for clients, and when you find them - HOW to attract them? Therefore, many try to do many promotional things with their own hands.

And from this angle, 3 ways open up how a cosmetologist can attract clients on their own:

Launch of word of mouth in cosmetology

In the field of beauty, word of mouth is key. This is where the recommendations are overwhelming.

• Alas, just high-quality work does not guarantee that you will be advised and will be your "lawyers".

The process must be started. Artificially. That is, by stimulating existing visitors, girlfriends, acquaintances, etc. This is the most obvious move, so a novice cosmetologist, makeup artist or manicurist resorts to it in almost 100% of cases.

They invite friends, former colleagues, classmates, etc. to the first free (or at a discount) procedure. With the hope that those, if they like it, will tell about their impressions and results to the environment.

Often this does not happen.

Moreover, you gave her a face cleansing for free, and she doesn’t even “like” your publications. Why is this happening?

Consider 3 reasons:

1. It is necessary to agree on the shore and in plain text! If you thought that a friend will share information about you after a free procedure is only your problem. It is not necessary to think, but to negotiate. And be as specific as possible. “Come, I’ll give you a massage, and you, please, leave a review on your Vkontakte page.” That's transparent! And feel free to remind about it after the massage.
2. I ran into a problem that, probably, could only arise in the beauty industry. The fact is that girls deliberately do not want to share their beautician, hairdresser, manicurist, etc. with friends and acquaintances.

   How to open a beauty parlor from scratch from Lampa Lupa Bai

   The reason is that I want to be alone and I don’t want them to discuss me behind my back. What if a colleague doesn't like it? So I'll be the one to blame.

3. Hence the third reason - the word of mouth to the cosmetologist needs to be stimulated! Promotions, gifts and other receptions.

Beauty Guerrilla Marketing

Guerrilla marketing is what the beauty master needs on a limited budget. We are talking about promoting your services for free or for a nominal fee. This is not a standard advertisement, but original solutions.

For example:

• Ask a colleague in a related field to make double business cards. You are on one side, she is on the other. And to exchange thus clients. It is also an opportunity to save on the purchase of promotional materials.
• Paste the phone number and service offer on the rear window of your car. Free and visible.
• Go to the forums of your city, write contacts in your signature and actively participate in discussions, give women valuable advice. Keep in mind - there will be no quick results. This should be done systematically: make it a rule for yourself to set aside 30 minutes a day for moderating forums and answering questions.

There are many options. Here you need to turn on your imagination and have experience in marketing and promotion.

Attract customers with smart advertising

This is all the more true for novice private cosmetologists because of the same limited budget. They try to do almost everything themselves: write ads, fill the site with selling texts, fill out questionnaires on sites, advertise themselves on pages in social networks.

You just need to be able to work with the word. You need to understand how to write sales texts that work and bring customers to you.

You need to learn this in order to be the best and provide yourself with a constant flow of customers. The topic is extensive, so read more in the special material for cosmetologists and beauty industry masters on detuning from competitors and creating effective advertising.

The services of beauty salons are needed and in demand by any segment of the population. Therefore, investing money in this area of ​​​​activity is considered profitable - a business always has a sufficient level of demand. How to open a beauty salon, where to start and what to do to make the business bring the desired profit are the main questions that a novice entrepreneur faces.

First of all, think over the concept of your institution. An economy salon or a small hairdressing salon that provides only standard household services for cutting, styling and coloring hair would be more appropriate to be located in a densely populated residential area. The low cost of services in this case is justified by the flow of regular customers.

Topic idea: How to open a barbershop from scratch

A mid-level salon may include an extended range of hairdressing services (hairstyles, coloring, highlighting, coloring, creative haircuts, styling), nail services (manicure, pedicure, extension), professional cosmetologist services using hardware technology (lifting, mesotherapy, peeling, depilation, rejuvenation procedures, etc.). The target audience of this salon is people with a high level of income. The best place for it would be a busy area in the city center or a room in a large shopping center.

To organize one workplace, at least 7 m2 is required. In addition to the main workplaces, there must be a changing room area for staff, an instrument sterilization room, a reception area and a bathroom.

The premises can be rented, bought or built. In the latter case, permission from city planners is required.

1. Beauty salons are forbidden to be placed in the basement and semi-basement.
2. The presence of a separate entrance.
3. If the location of the salon is supposed to be in a residential building, the written consent of the residents is required.
4. Availability of communications - water supply, electricity, ventilation.

Pay attention to the condition of the room. You may need to invest additional funds for minor cosmetic repairs and decoration. Evaluate the general view through the eyes of the client - you are unlikely to want to be served in a building without a hint of comfort and "worn-out" walls (paper wallpapers are prohibited). Finishing should be fresh, cozy, but without any frills.

1. Registration of a private enterprise.
2. Lease agreement registered with the State Property Committee.
3. SES permission.
4. Fire department permit.
5. Maintenance contract with the local housing office.
6. Documents for placing a sign.
7. Agreement on the export and disposal of hair (signed with a specialized company).
8. Medical license for the provision of therapeutic procedures (only if these procedures - massage, wrapping, mesotherapy, etc. are included in the range of services of your salon). The provider of these services must have a medical background.

Before buying the necessary equipment for a beauty salon, it is better to consult with specialists in the salon business. Good advice can be given by professional hairdressers or a manicurist. In addition to the standard set of chairs and mirrors, you need to take care of where your customers will wait in line, where the inventory of employees and the necessary documentation will be stored. Furniture items should not clutter up the room and interfere with the work of staff. The activity of a beauty salon is associated with the constant use of electrical appliances. Set up desks and chairs in such a way that there is free access to outlets.

The set of necessary equipment depends on the number of services provided.

For the first time, you will need:

• lifting chairs for clients;
• mirrors and cabinets (according to the number of masters);
• ultraviolet sterilizer for instruments;
• several sinks with chairs;
• electric water heater (if there is no hot water supply system);
• sushuar;
• infrared apparatus (climazon) - to speed up the process of coloring and curling;
• a set of towels and napkins (based on - at least 2 for each master);
• devices for cosmetology services;
• tool cabinets.

Standard set of tools (for one master):

• Combs (at least 4 pieces of different types)
• hair clipper
• Hairdryer with a set of brushes
• Curling tongs
• Special containers and brushes for coloring

Masters performing nail services in most cases come to work with their own tools and all the necessary equipment.

The list of consumables includes various hair care products (shampoos, balms, masks) as well as for coloring and perm.

All consumables must be provided with registration documents and certificates. Equipment and devices are allowed to be used after a permit issued by the Ministry of Health. Warranty agreements are a must.

The development of your business depends on a team of professionals who will do their job well. In addition to the main masters (hairdressers, cosmetologists), you need to hire a cleaning lady and an administrator who will keep records, communicate with clients and monitor the work of the entire team.

To provide household image services (hairdressing, cosmetics), it is quite enough to have an appropriate education (diploma of a hairdresser, make-up artist). As for cosmetology services, they should be performed by a person with a medical education (dermatologist) who has received a specialization corresponding to the type of activity.

Specialization "Nursing cosmetology":

• sparing hardware techniques (paraffin therapy, facial cleansing);
• medical makeup;
• chemical peeling (superficial);
• elimination of superficial violations of the skin (depilation, mechanical cleaning).

Specialization "Therapeutic cosmetology":

• injections;
• tattoo;
• electrolysis;
• deep chemical peels;
• prescribing drugs, medical research.

Every employee must have a medical book.

In most cases, staff salaries consist of a fixed salary (a relatively small amount) and a percentage of the proceeds, thanks to which you can earn good money. As for the work schedule, try to organize working hours in a way that is convenient for both clients and employees. The work of the beauty salon does not provide for days off. A floating shift schedule is the most optimal solution.

A bright, catchy sign, an original name and an active advertising campaign will help attract customers to your salon. Put up ads, hand out leaflets, invite friends - do everything to make as many people as possible learn about the new salon. Grand opening, discounts and bonuses for the first visitors - these little tricks work great in areas where the majority of residents are middle-class people. Use the services of professional advertising agents and designers.

Partnering with well-known hair and skin care companies can also play into your hands. Many world-famous companies provide discounts to their customers in exchange for advertising. And if a well-known brand flaunts next to the sign of your salon, this will inspire confidence among potential customers. And the sale of cosmetic products within the walls of the salon will bring additional income.

To open a small beauty salon, you need a starting capital of at least 30 thousand dollars. This amount includes the cost of registering a business, rent, purchase of equipment, furniture and supplies. For a mid-level salon, the investment can be 10 million rubles or more. The return on investment begins approximately one year after opening.

It is difficult to start a business without having an idea of ​​the possible obstacles. There is a risk that competitors will crush you at the creation stage.

Private cosmetology office: step-by-step instructions for opening

Therefore, it will not be superfluous to consult with experts in the field of creating a business, who will tell you in detail how to open a beauty salon correctly so that this institution brings a stable income in the future.

Approximate costs may be as follows:

• certification and opening of a company - about 30,000 rubles;
• rent of premises (at least 45 m2) - about 70,000 rubles. per month. It is more expedient to conclude a lease for a long period and pay immediately for a year in advance, until the salon starts to pay off. If the start-up capital allows, it is better to immediately buy a ready-made premises, then you will not have to pay rent;
• repair (if necessary) - from 100,000 rubles;
• work room equipment (armchairs, dryer, mirrors, shelves, sinks, dryers) - from 200,000 rubles;
• consumables and equipment (scissors, combs, hair dryers, curling irons, cosmetic products) - from 50,000 rubles.

To this amount, you can add the cost of advertising (at least 100,000 rubles), cleaning the premises (10,000 - 20,000 rubles per month) and paying utility bills (10,000 rubles) per month. The amount can vary in any direction depending on the regional affiliation (in large densely populated cities, rent will cost more, in the regions - cheaper) and on the individual preferences of the future owner of his own salon.

To start your own business, it is not necessary to open a large beauty salon - this will require an impressive investment. Why not start small - with a small beauty parlor? The business does not require large investments, and the work can even be carried out independently. How to open a beauty parlor from scratch?

A beauty salon is a cross between a beauty salon and a hairdresser around the corner. The specialist here provides procedures aimed at improving and rejuvenating the body. And if a hairdresser can start work only by officially registering his activity, then a private beauty parlor will require a license to carry out activities.

Well, if you already know this direction well, it will be much easier to start a business. But in any case, in order to calculate all the possible risks, draw up a detailed business plan for a beauty parlor. Here, choose a concept for the future institution, reflect the costs and think over a marketing strategy.

Our business valuation:

Starting investment - 600,000 rubles.

Market saturation is average.

The complexity of starting a business is 7/10.

How can you start a business?

Where to start a business? It does not hurt to consider different options for starting. Choose the one that seems most beneficial to you. What path can be taken here?

Is it possible to open a beauty parlor at home? After all, if you calculate, this particular option for starting a business will be the most profitable financially - you will not need to spend money on renting and decorating premises. This is what many cosmetologists do - they provide services by receiving clients at home. Under the law, such activities are not considered legal! Firstly, in private practice, you must pay taxes to the state - and this is impossible without registering an LLC or individual entrepreneur. Secondly, at home, the requirements of SanPiN are not observed - if you make a mistake during the procedure, you cannot avoid litigation. Therefore, no matter how much you want to save money by doing activities at home, this idea should be abandoned. Believe me, you will have more clients if the procedures are carried out in a well-equipped office - clients are demanding now, and not everyone will risk turning to a specialist who operates at home.

Legal registration of business

You can open a medical and cosmetology office only with the registration of an individual entrepreneur or LLC. If you do not plan to develop your activities in the future and are not going to provide services that are subject to licensing, opt for the IP form - here it is easy to calculate taxes, and you will not need much money. But for constant purchases of special drugs and for inclusion in the price list of specific procedures, it would be better to register a business in the form of an LLC.

To be able to carry out many of the procedures, you will need to obtain a license. This process is quite laborious - you need to collect a whole package of documents. How to get a license? Permission to conduct activities is issued by the Ministry of Health. The following documents must be submitted for consideration:

• Business registration certificate.
• Documents confirming that there is a room for work (lease agreement, for example).
• Certificates and registration certificates for the devices to be used.
• Contract for the maintenance of medical equipment.
• Diplomas of education of specialists who will work.
• Permits from SES and fire inspection (issued after inspection of the premises).

If in doubt whether medical licensing is required for a beauty parlor, consult with specialists from the Licensing Bureau. For example, any "beauty injections" will require the specialist to have the appropriate education and, of course, to obtain a license to carry out activities!

Now you need to come up with a name for the institution. Despite the fact that a beauty parlor is not a full-fledged beauty salon with many services, approach the choice of a name responsibly. It must be memorable for customers.

Beauty salon package

How much it costs to open a beauty parlor depends largely on what list of services you will offer to potential clients. Based on the “range” of procedures, equipment and cosmetic preparations will also have to be purchased.

The list of services provided can always be expanded - such development will only benefit the business. But already at the start-up stage, outline those main areas that are in demand among consumers, and offer exactly these procedures. According to experienced entrepreneurs, the success of an institution largely depends on a well-formed price list of the services provided!

The beauty parlor should provide 2-4 "branded" procedures. But in addition to them, additional services are also needed. An "average" institution offers customers at least 10 different procedures aimed at improving and rejuvenating the body.

What services can be offered?

• different types of peelings and facial cleansing;
• massages (therapeutic, anti-cellulite);
• lymphatic drainage and electrolysis;
• removal of scars and scars on the skin;
• complex skin care (masks, massage);
• mesotherapy, biorevitalization, skin tightening, microdermabrasion, cryodestruction.

If you plan to work on your own without involving other specialists, make a list of services for the future beauty salon, based on your knowledge and education. To expand the list of procedures will have to undergo training.

Find a suitable space for a beauty parlor

The requirements for a beauty parlor from the SES and the fire inspection are very strict. Proper lighting, availability of heating and sewerage - you will have to spend money on repairing the premises! The optimal area of ​​​​the office is at least 15 m 2 (at least 4.5 m 2 should be allocated per workplace). In a smaller room, the equipment of a beauty parlor simply will not fit - all this will be checked by the supervisory authorities.

Look for a room for a beauty parlor carefully. A suitable location could be the city center or a busy residential area. It should be easy to get here. A "bonus" for customers will be a car park nearby. It is unlikely that a small establishment will gain a client base from all over the city - you should count on visitors from the nearest area. Therefore, it is advisable to think about opening a beauty parlor on the first floor of a residential building. There is another good option - to rent a separate room in an existing beauty salon, where they offer only hairdressing services, manicures and pedicures. Such a "neighborhood" will be beneficial to both parties!

The design of the beauty parlor can be different. As a rule, in establishments of such a plan, light colors are used when decorating the premises - the atmosphere should be “relaxing”. In addition, it is worth focusing on the requirements of the SES and the fire inspection - study the rules that are put forward for the decoration of establishments providing medical and cosmetic services.

Beauty parlor equipment

What do you need to equip a beauty parlor? Here, first of all, it is worth focusing on the services that the institution will offer. In any case, you will need to buy furniture for a beauty parlor:

• couch,
• armchair,
• cabinets and shelving,
• table,
• stationary and mobile cabinets,
• shelves.

It will be necessary to buy equipment for a beauty parlor - for example, sterilizers for instruments, steam baths. The list can be very long, since each service has its own device. Specialized equipment is quite expensive. But this is not the case when you can save money - cooperate only with trusted brands!

Regularly have to buy towels, napkins, aprons, cotton wool, syringes. In addition, it is necessary to choose those cosmetic products that will be used in the work. This is professional cosmetics - it is sold only to specialists in the beauty industry. Find the products you are sure of - of course, they must be accompanied by quality certificates.

Development of the planned business

To open a beauty parlor from scratch with a small list of services provided, you will need at least 600,000 rubles. The costs will be spent on paperwork, the purchase of furniture and cosmetics, rent and decoration of the premises. And investments will be many times greater if you plan to purchase expensive equipment.

Given the high cost of cosmetic procedures, investments will pay off quickly - in a year you can “go to zero”. But this is with a constant flow of customers. It is not difficult for a good specialist to develop a client base - over time, word of mouth will work when clients recommend a beautician to their friends. You may not even need additional advertising. But the first step is to think about your marketing strategy. Use different platforms to advertise your services - ads in newspapers, magazines and the Internet. Groups in social networks and your own website give a good return.