Your own cosmetics business from scratch. Cosmetic business: how to open a beauty parlor. Beauty parlor business plan: list of documents and equipment How much does it cost to open a beauty parlor

In addition, they are convenient for private cosmetologists who want to finally be legalized.

Particularly popular are their own depilation and manicure rooms, as well as a massage room.

Those who are thinking about this format of work are interested in the question: is it difficult to open your own office and what services can be provided in it.

Your own cosmetologist's office - in three steps

Opening your own beauty parlor without pretending to provide medical services is not difficult.

Here are 3 main steps:

Step one: register as an individual entrepreneur (IP)

This requires a minimum set of documents:

application for state registration of an individual as an individual entrepreneur;
a copy of the Russian passport;
receipt of payment of state duty (800 rubles).

If all documents are in order, after 3 working days you will be registered and entered into the Unified State Register of Individual Entrepreneurs.

To work in your own office, you will need to have the following documents:

USRIP record sheet (it will be given in the tax office);
diploma of professional retraining;
medical book for work in a beauty salon;
revised price list.

You make the price list yourself and sign it with your own hand. When compiling it, discard medical words: procedure, medical, medical, medical, so that you are not suspected of providing medical services without a license.

Step two: we look for a suitable room and conclude a lease or sublease agreement.

It is important here that the office is in a place prepared from the point of view of the provision of household cosmetic services. That is, it complied with all the norms of sanitation, fire safety and other requirements. The contract must clearly state who is involved in waste disposal, communicates with inspection authorities (if they still visit you, despite the moratorium), and resolves other domestic and technical issues.

It is convenient if the landlord takes care of all these concerns. Then you can concentrate, in fact, on cosmetology.

Step three: equip the office and open the reception!

This short path is nothing compared to the number of obstacles that need to be overcome when opening an office/salon/clinic with a medical license.

In this regard, many are tempted to start medical activities - without a license, under the roof of a personal services office.

We would like to immediately warn you against this: according to the law, providing medical services without a license may result in a fine, administrative and even criminal liability.

2/3 of the market is yours

Moreover, an office without a medical license provides sufficient scope for legal work. Approximately 70% of everything that modern cosmetology offers is at your disposal.

Here is an incomplete list:

Performing hygienic cleaning of the face, neck and décolleté in various ways (atraumatic, vacuum, mechanical, ultrasonic and combined)
Cosmetic masks for face and neck skin care using cosmetics
Hygienic massage of the face and neck, including aesthetic, stimulating, drainage, hardware massage, SPA massage
Cosmetic complex care for the skin of the face and neck, including: cleansing, cosmetic cleansing, deep cleansing, toning, hygienic massage, mask
Cosmetic tattooing (artistic tattoo, permanent makeup), body painting, earlobe piercing
SPA body care, including hygienic, relaxing, aesthetic methods using cosmetics, natural and preformed factors.
Performing a cosmetic massage of the body, or its individual parts.
Aesthetic correction of the hairline of the face, neck, décolleté and body in various ways
Eyebrow and eyelash tinting, eyebrow shaping, eyelash extensions, eyelash curling
Hygienic manicure with and without nail polish
Hygienic pedicure with and without nail polish
Comprehensive foot skin care, including removal of roughness and calluses

To draw up a full range of possible services, two fundamental documents will help you:

Professional standard "Specialist in the provision of household cosmetic services."
OKPD 2 (All-Russian classifier of products by type of economic activity).

They overlap in many ways, but they also complement each other.

Yes, your own office without a medical license does not give you the right to do injections, photoepilation, work with lasers and provide other medical services.

Yes, it is these services that bring cosmetologists with medical education the main income.

But they also require at least 8-9 years of complex study.

And by the time the doctors go to get their first job, your office can grow into a large salon with a large base of regular customers.

Cosmetic services have always enjoyed considerable popularity among the population of large cities. Now this t The trend continues to develop, because the ecology of the metropolis leaves much to be desired.

For many people, visiting a beautician has already become a habit, and every year the number of male clients in such salons increases, which indicates the demand for the services of beauty parlors. So why don't those who want to start a new business consider this type of activity as an additional, and perhaps the main type of income? Let's try to figure out how to open a beauty parlor.

Let's get started

So, the first thing to do is to understand how you see your business. Will it be a small office offering only a few services, or a large business with a large number of specialists? Depending on this, it is necessary to calculate the costs.

How to open a beauty parlor and where to start? The first thing you need to pay attention to is the room where all services will be provided. It is worth choosing a place in the city in which people are constantly “circling”. At the same time, it is desirable that it be a sleeping area. A good option is the first floor of a residential building near any medical or entertainment center, market, sauna, etc. Sometimes it will be very useful to equip your beauty parlor near a beauty salon.

Staff

It is allowed to hire only persons who have a secondary or higher medical education or, in extreme cases, a certificate of completion of cosmetologist courses. Each employee must have a medical examination certificate (or better, a medical book). It needs to be done once a year.

Further, before opening a beauty parlor, it is necessary to establish strict rules for the staff: each employee must be dressed in a white coat, and put their hair under a scarf or cap. Special requirements are imposed on the masseuse - she needs to cut her nails short so as not to injure the client, it is forbidden to wear dresses with narrow sleeves (they must wrap freely), all rings and other jewelry must be removed from her hands.

How to find good specialists?

The best option is to poach professionals from well-known beauty salons. This is very convenient, but far from safe. For example, after working for you for a couple of months and scouting out all your "chips", an employee can simply run away to the previous owner and transfer all the information to him.

Also, before you open a beauty parlor, you can advertise in the newspaper about a free vacancy for a beautician (or other employee). If you wish, arrange something like a competition for a place. If you have little understanding of cosmetology and do not even suspect how to choose a professional, then you can invite a specialist from a popular salon to be an expert (provided that his owner allows him to do this).

If there is a financial opportunity, you can send specialists to advanced training courses. Although in some cases the masters themselves pay for their training or pay off their debt by working hard.

Maybe it's better to buy?

There are several options that are possible when running a business in cosmetology. The first is to open it from scratch. This is quite suitable for those who do not like to correct other people's mistakes, and are used to doing everything on their own. In this case, you will gradually occupy your niche in the cosmetology business, gaining your own reputation, and not using someone else's.

If there is no time for this, then you can purchase a finished case. But it is worth considering that when buying a cosmetic business, you need to carefully review all the documents, make sure that there are no debts and study the reputation of the salon with customers.

Well, the third option is franchise business. In other words, you take a ready-made business of a company and run it under its own brand according to the scheme it has developed. This option is suitable for those who do not want to delve into the details of promoting their brand on the market and devote time to a marketing strategy. But even here there is a minus - the complete dependence of the quantity and quality of goods and prices on the franchise seller.

Project payback

Before you open a beauty parlor, you need to calculate its profitability. To start a business in this direction, 400,000-500,000 rubles will be enough. But even with such costs, you should not expect instant profit. When you set prices for services provided in the office, pay attention not only to the amount of finance invested in the project, but also to the prices of competitors. It is possible that for the first few months you will have to work even at a loss.

Therefore, it is very difficult to talk about the payback period of a business. On average, with constant investment in the development of the business, it will take from 2 to 5 years.

Services that a cosmetology office can offer

Already experienced specialists advise opening their own business in this direction, on the condition that there will be at least 5 jobs in the salon, and in different directions. For example, the most common services include:

care for the skin of the face;
body care;
epilation;
massage;
hairdressing services;
manicure and pedicure.

Some of these types of services can be combined depending on the employment of the masters. In this case, the guarantee of success can be considered the attraction of customers by some kind of "highlight". You can, for example, purchase equipment for laser hair removal.

What do you need to open a beauty parlor?

We have already talked about where it is best to locate your mini-salon. Now let's touch on the topic of the necessary equipment and tools.

So, a small list of equipment needed to open a cosmetology business:

a dressing table with a mirror, cabinets and a special screw chair;
to perform steam procedures, there should be a separate table;
special cosmetic underwear - napkins, sheets, aprons, towels, bathrobes, hats, scarves, etc.;
a massage table;
special equipment: iron, hair dryer, curling iron, steam bath, sterilizer, etc.;
various trays, jars with lids, bottles, containers, etc.;
tools: probes, eyelash or clip tweezers, eyelash curlers, scissors, spoons and special needles for cleaning the skin, etc.

All equipment for a beauty parlor must be constantly disinfected, and the instruments used in the procedures must be sterilized after each use.

If we talk about the necessary documents that will be needed when opening a beauty parlor, then their approximate list is as follows:

registration documents and certificates for equipment;
diplomas confirming the necessary education of specialists;
premises lease agreement;
documents confirming the approval of the opening of the cabinet by the fire department and SES;
a contract for periodic maintenance of medical devices and devices, concluded with the relevant companies.

After you have all the above papers in your hands, you will be given the main document, without which you simply cannot open a beauty parlor - a license.

Issue price

Before you open a beauty parlor, you need to carefully calculate all the upcoming costs. On average they look like this:

The rent of premises will require from 20,000 to 50,000 rubles per month, depending on the location.
For the purchase of cosmetics (and it is advisable to choose one line) you will have to fork out from 20,000 to 40,000 rubles. According to knowledgeable people, this certainly cannot be saved.
For the purchase of equipment, about 100,000-20,000 rubles are needed. This amount does not include laser devices. With them, it will be from 1,000,000 to 3,000,000 rubles.
Arrangement of an office for manicure and pedicure will cost at least 150,000 rubles.
Do not forget about high-quality repairs, which visitors look at first. You can spend endlessly on it, but, on average, it will “take away” from you from 10,000 to 30,000 rubles per square meter.
The hall for the administrator and the massage room will cost you about 50,000-70,000 rubles.

But keep in mind that a lot depends on what kind of people your beauty parlor will be designed for. The business plan given above is more suitable for more expensive salons.

And further

If your priority is middle-class customers, then you can save a little here. For example, you can choose a place for arranging your beauty parlor in a sleeping and not very noisy area. Renting such a room will not cost too much - from 250 to 400 rubles per square meter.

You can buy equipment from a not very expensive manufacturer - a Taiwanese or Polish assembly. So, for example, about 70,000-80,000 rubles will have to be spent on a pedicure and manicure room, and no more than 20,000 rubles on a massage room. By the way, when purchasing equipment and tools for your beauty parlor, you can pay attention not only to foreign manufacturers, but also to ours - domestic ones. As practice shows, they are practically inferior in quality.

Do I need a license for a beauty parlor, what permits will be needed for work - the main questions of entrepreneurs who are interested in this business. The answers to them depend on the direction in which it is planned to develop the business.

If the salon will provide only image services (manicure, haircut and hair coloring), then a license is not needed to open it. Another thing is if you plan to diversify the list of services with more complex physiotherapy, medical and caring procedures. In this case, to the question: “Is a license required for a beauty parlor?” the answer will be positive.

How to open a cosmetologist's office: a list of procedures

When opening a beauty parlor, you need to obtain a license for those types of services that are medical. Therefore, it is first desirable to determine the list of services that need a license for a beauty parlor. These include:

cryomassage and other types of therapeutic massage;
invasive and anti-cellulite procedures;
lymphatic drainage and electrolysis;
callus removal and peeling;
complex skin care;
mesotherapy, skin tightening, microdermabrasion, cryodestruction;
removal of ingrown nails.

Where can I get a license for a beauty parlor?

Having determined that the services are those that require mandatory licensing, entrepreneurs are interested in where to get a license for a beauty parlor. This document is issued by the Ministry of Health. To obtain it, the following documents are required:

certificate of registration with the tax service and constituent documents (for LLC);
title documents for premises and equipment (lease agreement, certificates and registration certificates for equipment, etc.);
contract for the maintenance of medical equipment;
certificates and diplomas on the education of specialists.

To open a beauty parlor, approvals and permits must also be obtained from the SES and fire supervision.

License to open a beauty parlor: requirements for a manager

The owner of the salon must have a special education. If it is not there, then you need to hire a specialist with the education of a dermatocosmetologist and make him a manager or chief physician. In addition to qualification documents, at least five years of work experience in the specialty is required.

License for a cosmetology parlor: staff requirements

Also, the business plan of the beauty parlor includes information about personnel and equipment. In the salon, you can hire specialists who have a specialized education. To confirm their qualifications and experience, the following documents must be submitted to the Ministry of Health: diplomas of education, certificates of primary specialization or basic education, and advanced training.

Documents for equipment

To open a beauty parlor, you will need special equipment. In addition to a license to carry out medical activities, documents for equipment are also required. All equipment and consumables must have registration certificates, certificates or passports. They are obtained from the supplier when purchasing devices. It is also desirable to conclude an agreement with a licensed company for the maintenance of all equipment.

The subtleties of the legal registration of a business, project development planning, attracting clients - it is important to be able to solve these and other tasks using up-to-date and accurate information. This knowledge is essential to running a successful business. You can get them by becoming a member of the Business Youth training center.

To start your own business, it is not necessary to open a large beauty salon - this will require an impressive investment. Why not start small - with a small beauty parlor? The business does not require large investments, and the work can even be carried out independently. How to open a beauty parlor from scratch?

A beauty salon is a cross between a beauty salon and a hairdresser around the corner. The specialist here provides procedures aimed at improving and rejuvenating the body. And if a hairdresser can start work only by officially registering his activity, then a private beauty parlor will require a license to carry out activities.

Well, if you already know this direction well, it will be much easier to start a business. But in any case, in order to calculate all the possible risks, draw up a detailed business plan for a beauty parlor. Here, choose a concept for the future institution, reflect the costs and think over a marketing strategy.

Our business valuation:

Starting investment - 600,000 rubles.

Market saturation is average.

The complexity of starting a business is 7/10.

How can you start a business?

Where to start a business? It does not hurt to consider different options for starting. Choose the one that seems most beneficial to you. What path can be taken here?

Is it possible to open a beauty parlor at home? After all, if you calculate, this particular option for starting a business will be the most profitable financially - you will not need to spend money on renting and decorating premises. This is what many cosmetologists do - they provide services by receiving clients at home. Under the law, such activities are not considered legal! Firstly, in private practice, you must pay taxes to the state - and this is impossible without registering an LLC or individual entrepreneur. Secondly, at home, the requirements of SanPiN are not observed - if you make a mistake during the procedure, you cannot avoid litigation. Therefore, no matter how much you want to save money by doing activities at home, this idea should be abandoned. Believe me, you will have more clients if the procedures are carried out in a well-equipped office - clients are demanding now, and not everyone will risk turning to a specialist who operates at home.

Legal registration of business

You can open a medical and cosmetology office only with the registration of an individual entrepreneur or LLC. If you do not plan to develop your activities in the future and are not going to provide services that are subject to licensing, opt for the IP form - here it is easy to calculate taxes, and you will not need much money. But for constant purchases of special drugs and for inclusion in the price list of specific procedures, it would be better to register a business in the form of an LLC.

To be able to carry out many of the procedures, you will need to obtain a license. This process is quite laborious - you need to collect a whole package of documents. How to get a license? Permission to conduct activities is issued by the Ministry of Health. The following documents must be submitted for consideration:

Business registration certificate.
Documents confirming that there is a room for work (lease agreement, for example).
Certificates and registration certificates for the devices to be used.
Contract for the maintenance of medical equipment.
Diplomas of education of specialists who will work.
Permits from SES and fire inspection (issued after inspection of the premises).

If in doubt whether medical licensing is required for a beauty parlor, consult with specialists from the Licensing Bureau. For example, any "beauty injections" will require the specialist to have the appropriate education and, of course, to obtain a license to carry out activities!

Now you need to come up with a name for the institution. Despite the fact that a beauty parlor is not a full-fledged beauty salon with many services, approach the choice of a name responsibly. It must be memorable for customers.

Beauty salon package

How much it costs to open a beauty parlor depends largely on what list of services you will offer to potential clients. Based on the “range” of procedures, equipment and cosmetic preparations will also have to be purchased.

The list of services provided can always be expanded - such development will only benefit the business. But already at the start-up stage, outline those main areas that are in demand among consumers, and offer exactly these procedures. According to experienced entrepreneurs, the success of an institution largely depends on a well-formed price list of the services provided!

The beauty parlor should provide 2-4 "branded" procedures. But in addition to them, additional services are also needed. An "average" institution offers customers at least 10 different procedures aimed at improving and rejuvenating the body.

What services can be offered?

different types of peelings and facial cleansing;
massages (therapeutic, anti-cellulite);
lymphatic drainage and electrolysis;
removal of scars and scars on the skin;
complex skin care (masks, massage);
mesotherapy, biorevitalization, skin tightening, microdermabrasion, cryodestruction.

If you plan to work on your own without involving other specialists, make a list of services for the future beauty salon, based on your knowledge and education. To expand the list of procedures will have to undergo training.

Find a suitable space for a beauty parlor

The requirements for a beauty parlor from the SES and the fire inspection are very strict. Proper lighting, availability of heating and sewerage - you will have to spend money on repairing the premises! The optimal area of the office is at least 15 m 2 (at least 4.5 m 2 should be allocated per workplace). In a smaller room, the equipment of a beauty parlor simply will not fit - all this will be checked by the supervisory authorities.

Look for a room for a beauty parlor carefully. A suitable location could be the city center or a busy residential area. It should be easy to get here. A "bonus" for customers will be a car park nearby. It is unlikely that a small establishment will gain a client base from all over the city - you should count on visitors from the nearest area. Therefore, it is advisable to think about opening a beauty parlor on the first floor of a residential building. There is another good option - to rent a separate room in an existing beauty salon, where they offer only hairdressing services, manicures and pedicures. Such a "neighborhood" will be beneficial to both parties!

The design of the beauty parlor can be different. As a rule, in establishments of such a plan, light colors are used when decorating the premises - the atmosphere should be “relaxing”. In addition, it is worth focusing on the requirements of the SES and the fire inspectorate - study the rules that are put forward for finishing establishments providing medical and cosmetic services.

Beauty parlor equipment

What do you need to equip a beauty parlor? Here, first of all, it is worth focusing on the services that the institution will offer. In any case, you will need to buy furniture for a beauty parlor:

couch,
armchair,
cabinets and shelving,
table,
stationary and mobile cabinets,
shelves.

It will be necessary to buy equipment for a beauty parlor - for example, sterilizers for instruments, steam baths. The list can be very long, since each service has its own device. Specialized equipment is quite expensive. But this is not the case when you can save money - cooperate only with trusted brands!

Regularly have to buy towels, napkins, aprons, cotton wool, syringes. In addition, it is necessary to choose those cosmetic products that will be used in the work. This is professional cosmetics - it is sold only to specialists in the beauty industry. Find the products you are sure of - of course, they must be accompanied by quality certificates.

Development of the planned business

To open a beauty parlor from scratch with a small list of services provided, you will need at least 600,000 rubles. The costs will be spent on paperwork, the purchase of furniture and cosmetics, rent and decoration of the premises. And investments will be many times greater if you plan to purchase expensive equipment.

Given the high cost of cosmetic procedures, investments will pay off quickly - in a year you can “go to zero”. But this is with a constant flow of customers. It is not difficult for a good specialist to develop a client base - over time, word of mouth will work when clients recommend a beautician to their friends. You may not even need additional advertising. But the first step is to think about your marketing strategy. Use different platforms to advertise your services - ads in newspapers, magazines and the Internet. Groups in social networks and your own website give a good return.

Unlike medical services, cosmetology always requires expenses on the part of clients. The services provided by beauty parlors have always been very popular, but nowadays there is a steady trend of increasing demand for them, since environmental conditions in megacities negatively affect the appearance of women, and cosmetologists help to slow down and hide the aging process. It is worth noting that more and more often men who also want to look good are becoming regular customers. Given all this, we can safely say that the opening of a beauty parlor, although it is a highly specialized type of business, is quite promising.

You can open your office "from scratch", under a franchise or purchase a ready-made business. Choosing the latter option, you will need to carefully study all the documentation, reputation among customers and the presence of debts. It is best to start a cosmetology business with a franchise for those who do not want to spend a lot of time developing a marketing strategy, supplying consumables and promoting the market. The disadvantage of this method is the complete dependence on the pricing policy and goods of the franchise seller. For entrepreneurs who want to occupy their niche in the market of cosmetology services and work for their reputation, it is best to start the business from scratch.

room

The profitability of a beauty parlor directly depends on the correct choice of premises. It is worth giving preference to the sleeping areas of the metropolis, they are considered the most profitable. You may well choose: the first floors of residential buildings, areas near mini-markets, premises in shopping centers, as well as premises that are located near beauty salons and fitness centers, but only if such services are not already provided there.

Remember that the area of the beauty parlor should be at least 60 square meters. m, and one workplace should occupy at least 8 sq. m. It is this area that will be enough to place all the necessary equipment. It is advisable to open an office for 5 jobs, otherwise a queue may form among customers, which will negatively affect the reputation of the salon. In addition, for the normal functioning of the cabinet, it is also necessary to organize: a wardrobe, a utility room, a waiting room and a toilet room.

As soon as you conclude a lease agreement, the premises must be refurbished, and it is advisable to choose materials in light soothing colors so that visitors can relax and tune in the right way. And each workplace must be equipped with a good light source, otherwise the specialist will not be able to provide quality services.

When arranging an office, it is desirable to choose furniture that is well cleaned and washed. Purchase a mobile tool cart, craft table, vanity table, beauty chair, special steam bath chair, screw chair, clean linen cabinet, and washbasins (with hot and cold water). The main equipment is a chair, because almost all procedures are carried out in a lying or sitting position, during which the client should feel comfortable. In addition, special cosmetics and underwear should be used in the work: lotions, hygienic tampons, aprons, masks and tonics. The final set of all necessary tools and equipment is formed based on the requests of the beautician and your personal ambitions.

Legal aspects

Before opening a beauty parlor, it is imperative to obtain a license for those types of services that are medical. These include: cryomassage and other types of therapeutic massage, callus removal and peeling, complex skin care, invasive and anti-cellulite procedures, lymphatic drainage and electrolysis, removal of ingrown nails, as well as mesotherapy, skin tightening, microdermabrasion and cryodestruction.

After identifying services that require mandatory licensing, entrepreneurs need to obtain a license for a beauty parlor. This document is issued by the Ministry of Health. To receive it, you need to prepare the following documents: a contract for the maintenance of medical equipment, a certificate of registration with the tax service and constituent documents, title documents for the premises and equipment (lease agreement, certificates and certificates for equipment), as well as certificates and diplomas of education specialists. Permission to open a beauty parlor must also be obtained from the SES and fire supervision.